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Trends 20/21 Heimtextil

WHERE I BELONG – Heimtextil Trends 20/21

Trend Space in Hall 3.0: Discover tomorrow’s design trends today

The first port of call when it comes to interior design trends is the Trend Space in Hall 3.0, which offers an overview of the latest market developments and the Heimtextil trends for 20/21. In cooperation with Heimtextil, international design and trend experts have analysed the latest tendencies and prepared trend themes that will be shown in an extravagant presentation at the fair. Visit the Heimtextil Trend Space in Hall 3.0 – the highlight of the fair!

ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden
PURE SPIRITUAL - Acoustic Pulp by BAUX Acoustic Pulp, Image Courtesy of BAUX
Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez, Photo by Maurice Aeschimann, Images courtesy of CAAC  -  The Pigozzi collection
MULTI-LOCAL - Will by Damselfrau, Photography by Magnhild Kennedy, @damselfrau, www.damselfrau.com
HERITAGE LUX - Asabikeshiinh (Dreamcatcher) by Rowan Mersh, Image Courtesy of Gallery FUMI
MAXIUM GLAM - Bastiaan de Nennie for Heimtextil

WHERE I BELONG

Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez Photo by Maurice Aeschimann Images courtesy of CAAC - The Pigozzi collection
Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez Photo by Maurice Aeschimann Images courtesy of CAAC - The Pigozzi collection

As an overarching theme, WHERE I BELONG addresses layered identities via the five diverse Heimtextil 20/21 trends. MAXIMUM GLAM turns the glamorous life tech-savvy, PURE SPIRITUAL finds balance in nature and mysticism, ACTIVE URBAN values utilitarian, adaptable solutions, whereas HERITAGE LUX celebrates rich historical legacies and MULTI-LOCAL embraces global cultural influences.

Reflecting on this year’s Heimtextil trend WHERE I BELONG shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.

Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction.

Maximum Glam Trends Heimtextil 20/21

MAXIMUM GLAM

Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints.

© Bastiaan de Nennie for Heimtextil

PURE SPIRITUAL

PURE SPIRITUAL

Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities.

© Raw Color for Heimtextil

Acive Urban

ACTIVE URBAN

Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key.

© Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden

Heritage Lux

HERITAGE LUX

Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement.

© Bart Hess for Heimtextil

MULTI-LOCAL

MULTI-LOCAL

Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract.

© Provocateur and pop star Charly Boy (née Charles Oputa) at his home in Abuja, Nigeria. Image by Stephen Tayo, Jan Hoek

Credits (left to right):
ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden
PURE SPIRITUAL - BAUX Acoustic Pulp, Image Courtesy of BAUX
Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez Photo by Maurice Aeschimann Images courtesy of CAAC - The Pigozzi collection
MULTI-LOCAL - Will by Damselfrau, Photography by Magnhild Kennedy, @damselfrau, www.damselfrau.com
HERITAGE LUX - Asabikeshiinh (Dreamcatcher) by Rowan Mersh, Image Courtesy of Gallery FUMI
MAXIUM GLAM - Bastiaan de Nennie for Heimtextil

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