Heimtextil Trends 21/22 Nothing New, Everything New

Heimtextil Trends 21/22: Experience the design of tomorrow

Even in times of lockdown and a lack of physical sources of inspiration, Heimtextil Trends provide you with an overview of the textile interior design of tomorrow. In cooperation with the Heimtextil team, internationally renowned design and trend experts analyzed current trends and developed trend topics that serve international product developers and designers as a guide.

Credits see below

Time for a new perception of ‘new‘ itself

Heimtextil Trends 2021/22: Rewild — Heimtextil Trends 21/22: Rewild (SPOTT for Heimtextil / Photographer: Andreas Houmann)

For many years, the lifestyle industry has asked “what is new this season?”. Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20^th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime. Now is the time for a new perception of new itself, as both consumers and the industry are beginning to change existing systems and ways of working in different ways. Welcome to “Nothing New, Everything New”.

Crisis as a driver of innovation

The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovations. In the textile industry, digitalisation and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments.

By the way: When designing the trend area, the designers are guided by the Material Manifesto. The result is a resource-saving staging.

Repurpose

Repurpose is not a passing trend. Rather, it is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Unlike the traditional design process which starts with an idea, Repurpose starts with considering what can be made from existing fabrics. From creation to curation, it gives existing textiles a new purpose and cherishes what’s already made.

Rewild

Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. It is not about making nature authentic, but rather understanding nature’s genuine wisdom. In the urban and postmodern world, generations have largely lost connection to the surrounding ecology. This has significant influence on how individuals use and understand the ecosystem they live in. From authentic to genuine, Rewild means rediscovering nature’s resources and applying these in a modern context, delivering on sustainable or even regenerative solutions. The visual and textile expressions of the Rewild trend focus on directions like nature’s lab, Indigenous, wild and basic living.

Reinforce

Resilient expression and Brutalist architecture are key elements in the Reinforce trend. To reinforce is to make something stronger. Longevity is a key influence on colours, materials and design. Reinforce has a simple and bold Scandinavian mood with a resilient, honest and minimalistic look. From short-lived to longevity, Reinforce is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared back functionality. This approach, proven over time, adds heavy and enduring materials to create visual resilience.

Revive

Reflecting youthful activism within our present perspective, attitude and behaviour toward our world of “stuff”, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning and experimenting in Revive. From result to process, Revive is to feel, sense and reconnect with human skills. It revives and honours the intangible state of flow that occurs while creating as opposed to focusing on the final object. Once a household practice, the act of repairing is now seen as creative method. The Revive trend subsequently focuses on process, modern mending and experimentation.

Inspirations for the Trends 21/22

Order the 21/22 Trend Book now!

The Trend Book contains all the important information and background on the latest trends. Comprehensive text and image material provide a detailed view of the trends and make it possible to use them specifically for your own collection.

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Recording of Heimtextil Trend Preview 2021

In an international live broadcast of a discussion between representatives of the Heimtextil and members of the Trend Council they will explain which colour trends, materials and designs will be in demand.

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Credits (left to right):
SPOTT for Heimtextil Photographer: Andreas Houmann
SPOTT for Heimtextil Photographer: Andreas Houmann
SPOTT for Heimtextil Photographer: Andreas Houmann
SPOTT for Heimtextil Photographer: Andreas Houmann
Tim van der Loo
SPOTT for Heimtextil Photographer: Andreas Houmann

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