WHERE I BELONG – Heimtextil Trends 20/21

Trend Space in Hall 3.0: Discover tomorrow’s design trends today

The first port of call when it comes to interior design trends is the Trend Space in Hall 3.0, which offers an overview of the latest market developments and the Heimtextil trends for 20/21. In cooperation with Heimtextil, international design and trend experts have analysed the latest tendencies and prepared trend themes that will be shown in an extravagant presentation at the fair. A special focus is on the topic sustainability, which is reflected in a new material manifesto. Visit the Heimtextil Trend Space in Hall 3.0 – the highlight of the fair!

ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden

PURE SPIRITUAL - Acoustic Pulp by BAUX Acoustic Pulp, Image Courtesy of BAUX

Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez, Photo by Maurice Aeschimann, Images courtesy of CAAC - The Pigozzi collection

MULTI-LOCAL - Will by Damselfrau, Photography by Magnhild Kennedy, @damselfrau, www.damselfrau.com

HERITAGE LUX - Asabikeshiinh (Dreamcatcher) by Rowan Mersh, Image Courtesy of Gallery FUMI

MAXIUM GLAM - Bastiaan de Nennie for Heimtextil

Credits see below

WHERE I BELONG

As an overarching theme, WHERE I BELONG addresses layered identities via the five diverse Heimtextil 20/21 trends. MAXIMUM GLAM turns the glamorous life tech-savvy, PURE SPIRITUAL finds balance in nature and mysticism, ACTIVE URBAN values utilitarian, adaptable solutions, whereas HERITAGE LUX celebrates rich historical legacies and MULTI-LOCAL embraces global cultural influences.

Reflecting on this year’s Heimtextil trend WHERE I BELONG shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.

Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. When it came to designing the Trend Space, the designers have committed themselves to a new material manifesto to conserve resources and promote sustainability.

MAXIMUM GLAM

Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints.

PURE SPIRITUAL

Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities.

ACTIVE URBAN

Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key.

HERITAGE LUX

Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement.

MULTI-LOCAL

Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract.

Inspirations for the Trends 20/21

Maximum Glam - Bastiaan de Nennie for Heimtextil — MAXIUM GLAM - Bastiaan de Nennie for Heimtextil

MAXIMUM GLAM - Puff and Stuff - Christopher Schanck, Photo by Michelle and Chris Gerard, Image courtesy of Friedman Benda — MAXIMUM GLAM - Puff and Stuff by Christopher Schanck, Photo by Michelle and Chris Gerard, Image courtesy of Friedman Benda

PURE SPIRITUAL - Paper Shades - Sawdust by Raw Color for Heimtextil — PURE SPIRITUAL - Raw Color for Heimtextil

ACTIVE URBAN by Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits VR visuals by Roel Deden — ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden

PURE SPIRITUAL - Resurrecting the Sublime by Christina Agapakis (Ginkgo Bioworks Inc.), Alexandra Daisy Ginsberg & Sissel Tolaas, with support from IFF Inc, Photography by Grace Chuang, Courtesy of Harvard University Herbaria ©Ginkgo Bioworks, Inc., The Herbarium of the Arnold Arboretum of Harvard University

Heritage Lux - Drift Sofa — HERITAGE LUX - Drift Sofa by Fernando Mastrangelo, Photography by Cary Whittier

Multi-Local - Överallt collection — MULTI-LOCAL - Överallt collection by Laduma Ngxokolo & Michael Axelsson in conjunction with IKEA, Image Courtesy of IKEA

Multi-Local - DEMOS - A reconstruction — MULTI-LOCAL - DEMOS - A reconstruction by Andreas Angelidakis, Image Courtesy of The Breeder Gallery, Athens

Active Urban - Envisions — ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden

Order the 20/21 Trend Book now!

The Trend Book contains all the important information and background on the latest trend theme WHERE I BELONG. Comprehensive text and image material provide a detailed view of the trends and make it possible to use them specifically for your own collection.

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Record of the Heimtextil Trend Preview 2020

In an international live broadcast of a discussion between representatives of the Heimtextil and members of the Trend Council they will explain which colour trends, materials and designs will be in demand.

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Credits (left to right):
ACTIVE URBAN - Envisions for Heimtextil, Art direction by Sanne Schuurman & Emma Wessel, Photography textiles by Ronald Smits, VR visuals by Roel Deden
PURE SPIRITUAL - BAUX Acoustic Pulp, Image Courtesy of BAUX
Ville Fantôme by Bodys Isek Kingelez © B.I. Kingelez Photo by Maurice Aeschimann Images courtesy of CAAC - The Pigozzi collection
MULTI-LOCAL - Will by Damselfrau, Photography by Magnhild Kennedy, @damselfrau, www.damselfrau.com
HERITAGE LUX - Asabikeshiinh (Dreamcatcher) by Rowan Mersh, Image Courtesy of Gallery FUMI
MAXIUM GLAM - Bastiaan de Nennie for Heimtextil

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For journalists

Here you can find your contacts as well as press texts and photos for download.