Where charcoal meets textile elegance

What is the Shijima Towel?

The Shijima towel is UCHINO’s premium towel line woven with Kishu binchotan (Japanese white charcoal) infused yarns, combining elegance, functionality, and wellness benefits. (“ZEN 紀州備長炭『しじま』”)

Key features & benefits

1. Natural deodorizing and odor control

The towel yarn incorporates fine powder of Kishu binchotan (from ubame oak) into viscose/cotton blended fiber, creating micropores on the charcoal’s surface that adsorb odor molecules. This gives strong deodorant / odor-management capability.

2. Sophisticated charcoal-tone aesthetics

The towel’s color palette revolves around deep charcoal and ash tones: subtle, calming, and capable of blending seamlessly into modern interiors or spa settings.

3. Gentle on baby / sensitive skin

The Shijima towel has earned OEKO-TEX® Standard 100 Class I certification, meaning it’s safe even if a baby puts it in the mouth, and is kind to delicate or reactive skin types.

4. Range of sizes & versatility

A full lineup is available. This breadth allows matching to many use contexts, from guest amenities, hotel / spa settings, to home luxury lines.

Step by our booth and experience how the Shijima towel harnesses centuries-old charcoal science in a luxury textile form. Discover softness, purity, and a new dimension in towel performance. We look forward to welcoming you and letting you sense the difference yourself.

Softness from nature. Colors that tell a story.

The Organic Gauze Towel is UCHINO’s towel line made from sustainable cotton, woven in a double-face style (gauze + pile) and dyed with natural dyes. It’s made to bring together softness, environmental responsibility, and aesthetic depth.

Combining the background of the SDGs, we use organic cotton from America, which is recognized as sustainable cotton. Its high-quality cotton grown with advanced technology has significantly reduced or improved the use of pesticides, water, and energy, and is continuously improving the working environment. The tones gradually evolve with each wash to give it depth and color variation within the same item can occur.

Key Features & Benefits

• Natural, earth-inspired colors

  • Uses natural dyes including wine, coffee, tea, soil, and plant pigments. These create beautiful, subtle hues that change and deepen with each wash.

• Sustainable materials and process

  • The cotton is sustainably sourced: less water, fewer pesticides, and produced under appropriate worker health and welfare conditions.

  • Certified under OEKO-TEX® Standard 100 Class I — meaning it is safe even for babies to put in their mouths, and suitable for sensitive or delicate skin.

• Double-face structure (gauze + pile)

  • One side is gauze for lighter, breathable texture; the other side is pile for absorbency and softness. This dual-face design balances comfort with function.

• Skin friendly

  • Especially gentle for babies and people with sensitive skin. The materials, weave, and dye process are chosen to minimize irritation risk.

Come by our stand to feel the Organic Gauze Towel for yourself. See how softness, colour, and sustainability are woven together in one towel. Let its touch and hues tell you why this is more than just a towel: it’s a softly spoken statement of care for you, your customers, and the planet.

Gauze lightness meets plush softness

Zero Twist Gauze Dot is a signature towel line from UCHINO that fuses a gauze texture with plush terry loops, built on zero-twist yarns to deliver a soft, lightweight, and absorbent textile experience.

The design layers a double-face structure: one side is airy gauze with dot patterns, the other side is terry pile for absorption and plushness.

Unlike conventional towels whose fibers are twisted, Zero Twist yarns are woven without twisting, which yields extra loft, a softer hand, and reduced fiber stress.

Key Features & Benefits

• Airy & fluffy texture
  Because the yarns have no twist, the towel attains a lofty, cloud-like feel while still being light in hand.

• Good absorbency & durability
  The terry side provides classic absorbent loops; the combination ensures the towel works, not just feels nice.

• Light, thin, quick-drying
  The structure is thinner and lighter than many plush towels, which helps with faster drying and easier handling.

• Low lint / minimal fluff shedding
  The use of “zero twist X” yarns, developed by UCHINO, is designed to reduce fiber loss (lint) during use and washing.

• Skin-friendly & gentle
  The softness, thinness, and dual textures make it suitable for delicate or sensitive skin.

• Certifications & endorsements
  The towel is certified under OEKO-TEX® Standard 100, Class I (safe even for babies).
  Also, recommended by the Japan Atopic Dermatitis Association as gentle and low-irritation.

Visit our stand to explore the Gauze Dot series, feel the difference, and see how we’re redefining luxury towels.

A sensory revelation in textile comfort: "every time you touch it, feel joy".

What is the Blissful Towel?

The Blissful Towel is UCHINO’s flagship “Shiawase Towel” (しあわせタオル), a high-end luxury towel engineered to deliver a new level of softness, absorption, and durability. Developed through more than 30 prototype iterations, it embodies the brand’s vision of elevating a simple everyday item into a moments-of-delight experience.

Why it draws attention

• Sensational tactile experience:
  The yarns used are ultra-fine — about one-fifth the thickness of those in typical towels — woven with a proprietary technique to create a pile that “feels like nothing before.”

• Immediate absorption:
  The towel begins to sink into water within one second. This rapid absorption is paired with generous water-holding capacity thanks to a dense, gapless pile that hugs the skin.

• Minimized lint shedding:
  During washing, lint loss is less than one-fifth of conventional towels. This is achieved by eliminating short fibers, which typically detach as lint.

• Long-lasting softness & volume:
  The loop structure is elongated and reinforced so that even after repeated laundering, the towel retains its plushness, bulk, and gentle touch.

Credibility & recognition

• Patented innovation
  UCHINO’s techniques for material, weaving, and final product are patented domestically and internationally.

• Awards & endorsements
  The Blissful Towel has won the Omotenashi Selection gold award three years consecutively (2021–2023), a recognition for products embodying Japanese hospitality. UCHINO Online Shop
  It is also recommended by the Japan Atopic Dermatitis Association, attesting to its gentle qualities for sensitive skin.

• Safety & eco standards
  Certified under OEKO-TEX® Standard 100 (Product Class I) — the strictest classification, suitable even for infants.

• Scientific backing
  In development trials, usage of the Blissful Towel was shown to promote parasympathetic nervous activity, contributing to deeper relaxation.

User experience & testimonials

• “A towel that makes me feel happy every time I use it.”

• “No towel of this quality exists… It stays fluffy after many washes.”

• “I received it as a wedding gift. The softness stayed, and it dries quickly — perfect for baby use.”

These voices reflect the genuine emotional and sensory impact of the product.

Come visit our stand and see why the Blissful Towel is not just a textile, but an experience of “happiness in your hands.” Don’t just learn about it: touch, compare, and discover its difference firsthand.

Where charcoal meets textile elegance

What is the Shijima Towel?

The Shijima towel is UCHINO’s premium towel line woven with Kishu binchotan (Japanese white charcoal) infused yarns, combining elegance, functionality, and wellness benefits. (“ZEN 紀州備長炭『しじま』”)

Key features & benefits

1. Natural deodorizing and odor control

The towel yarn incorporates fine powder of Kishu binchotan (from ubame oak) into viscose/cotton blended fiber, creating micropores on the charcoal’s surface that adsorb odor molecules. This gives strong deodorant / odor-management capability.

2. Sophisticated charcoal-tone aesthetics

The towel’s color palette revolves around deep charcoal and ash tones: subtle, calming, and capable of blending seamlessly into modern interiors or spa settings.

3. Gentle on baby / sensitive skin

The Shijima towel has earned OEKO-TEX® Standard 100 Class I certification, meaning it’s safe even if a baby puts it in the mouth, and is kind to delicate or reactive skin types.

4. Range of sizes & versatility

A full lineup is available. This breadth allows matching to many use contexts, from guest amenities, hotel / spa settings, to home luxury lines.

Step by our booth and experience how the Shijima towel harnesses centuries-old charcoal science in a luxury textile form. Discover softness, purity, and a new dimension in towel performance. We look forward to welcoming you and letting you sense the difference yourself.

Softness from nature. Colors that tell a story.

The Organic Gauze Towel is UCHINO’s towel line made from sustainable cotton, woven in a double-face style (gauze + pile) and dyed with natural dyes. It’s made to bring together softness, environmental responsibility, and aesthetic depth.

Combining the background of the SDGs, we use organic cotton from America, which is recognized as sustainable cotton. Its high-quality cotton grown with advanced technology has significantly reduced or improved the use of pesticides, water, and energy, and is continuously improving the working environment. The tones gradually evolve with each wash to give it depth and color variation within the same item can occur.

Key Features & Benefits

• Natural, earth-inspired colors

  • Uses natural dyes including wine, coffee, tea, soil, and plant pigments. These create beautiful, subtle hues that change and deepen with each wash.

• Sustainable materials and process

  • The cotton is sustainably sourced: less water, fewer pesticides, and produced under appropriate worker health and welfare conditions.

  • Certified under OEKO-TEX® Standard 100 Class I — meaning it is safe even for babies to put in their mouths, and suitable for sensitive or delicate skin.

• Double-face structure (gauze + pile)

  • One side is gauze for lighter, breathable texture; the other side is pile for absorbency and softness. This dual-face design balances comfort with function.

• Skin friendly

  • Especially gentle for babies and people with sensitive skin. The materials, weave, and dye process are chosen to minimize irritation risk.

Come by our stand to feel the Organic Gauze Towel for yourself. See how softness, colour, and sustainability are woven together in one towel. Let its touch and hues tell you why this is more than just a towel: it’s a softly spoken statement of care for you, your customers, and the planet.

Gauze lightness meets plush softness

Zero Twist Gauze Dot is a signature towel line from UCHINO that fuses a gauze texture with plush terry loops, built on zero-twist yarns to deliver a soft, lightweight, and absorbent textile experience.

The design layers a double-face structure: one side is airy gauze with dot patterns, the other side is terry pile for absorption and plushness.

Unlike conventional towels whose fibers are twisted, Zero Twist yarns are woven without twisting, which yields extra loft, a softer hand, and reduced fiber stress.

Key Features & Benefits

• Airy & fluffy texture
  Because the yarns have no twist, the towel attains a lofty, cloud-like feel while still being light in hand.

• Good absorbency & durability
  The terry side provides classic absorbent loops; the combination ensures the towel works, not just feels nice.

• Light, thin, quick-drying
  The structure is thinner and lighter than many plush towels, which helps with faster drying and easier handling.

• Low lint / minimal fluff shedding
  The use of “zero twist X” yarns, developed by UCHINO, is designed to reduce fiber loss (lint) during use and washing.

• Skin-friendly & gentle
  The softness, thinness, and dual textures make it suitable for delicate or sensitive skin.

• Certifications & endorsements
  The towel is certified under OEKO-TEX® Standard 100, Class I (safe even for babies).
  Also, recommended by the Japan Atopic Dermatitis Association as gentle and low-irritation.

Visit our stand to explore the Gauze Dot series, feel the difference, and see how we’re redefining luxury towels.