Where charcoal meets textile elegance

What is the Shijima Towel?

The Shijima towel is UCHINO’s premium towel line woven with Kishu binchotan (Japanese white charcoal) infused yarns, combining elegance, functionality, and wellness benefits. (“ZEN 紀州備長炭『しじま』”)

Key features & benefits

1. Natural deodorizing and odor control

The towel yarn incorporates fine powder of Kishu binchotan (from ubame oak) into viscose/cotton blended fiber, creating micropores on the charcoal’s surface that adsorb odor molecules. This gives strong deodorant / odor-management capability.

2. Sophisticated charcoal-tone aesthetics

The towel’s color palette revolves around deep charcoal and ash tones: subtle, calming, and capable of blending seamlessly into modern interiors or spa settings.

3. Gentle on baby / sensitive skin

The Shijima towel has earned OEKO-TEX® Standard 100 Class I certification, meaning it’s safe even if a baby puts it in the mouth, and is kind to delicate or reactive skin types.

4. Range of sizes & versatility

A full lineup is available. This breadth allows matching to many use contexts, from guest amenities, hotel / spa settings, to home luxury lines.

Step by our booth and experience how the Shijima towel harnesses centuries-old charcoal science in a luxury textile form. Discover softness, purity, and a new dimension in towel performance. We look forward to welcoming you and letting you sense the difference yourself.

Softness from nature. Colors that tell a story.

The Organic Gauze Towel is UCHINO’s towel line made from sustainable cotton, woven in a double-face style (gauze + pile) and dyed with natural dyes. It’s made to bring together softness, environmental responsibility, and aesthetic depth.

Combining the background of the SDGs, we use organic cotton from America, which is recognized as sustainable cotton. Its high-quality cotton grown with advanced technology has significantly reduced or improved the use of pesticides, water, and energy, and is continuously improving the working environment. The tones gradually evolve with each wash to give it depth and color variation within the same item can occur.

Key Features & Benefits

• Natural, earth-inspired colors

  • Uses natural dyes including wine, coffee, tea, soil, and plant pigments. These create beautiful, subtle hues that change and deepen with each wash.

• Sustainable materials and process

  • The cotton is sustainably sourced: less water, fewer pesticides, and produced under appropriate worker health and welfare conditions.

  • Certified under OEKO-TEX® Standard 100 Class I — meaning it is safe even for babies to put in their mouths, and suitable for sensitive or delicate skin.

• Double-face structure (gauze + pile)

  • One side is gauze for lighter, breathable texture; the other side is pile for absorbency and softness. This dual-face design balances comfort with function.

• Skin friendly

  • Especially gentle for babies and people with sensitive skin. The materials, weave, and dye process are chosen to minimize irritation risk.

Come by our stand to feel the Organic Gauze Towel for yourself. See how softness, colour, and sustainability are woven together in one towel. Let its touch and hues tell you why this is more than just a towel: it’s a softly spoken statement of care for you, your customers, and the planet.

Fluff without weight. Softness without compromise.

What is the Zero Twist towel?

The Zero Twist X by UCHINO is a high-performance towel line engineered using non-twist, non-ply yarns (i.e. zero twist yarns) that deliver exceptional softness, lightweight feel, and excellent absorbency.

Rather than twisting fibers (which is standard in yarns), Zero Twist yarns are left untwisted. This structural adjustment allows greater loft and volume with less weight, while still enabling rapid moisture uptake.

Key features & benefits

1. Weightless, airy softness

The zero twist yarn structure enables a lofty, fluffy feel without heaviness or bulk, giving a sensation akin to “soft as cotton flower.”

2. Fast absorption, efficient drying

Long terry loops made from these nylon-free (or lightly blended) zero twist yarns are highly absorbent, allowing the towel to wick moisture quickly.

Because the towel has less internal twist and fewer densely packed fibers, air flows more easily through it, aiding faster drying.

3. Low fluff / minimal lint

The non-twist yarn structure reduces fiber stress and breakage. As a result, fluff or lint shedding is greatly reduced compared to conventional towels.

4. Elegant design & color options

Zero Twist towels are marketed in refined hues and modern aesthetics: subtle, understated, suitable for premium bathroom environments.

Use cases & target markets

• Premium home goods / bath luxury: For consumers seeking softness, lightness, and high performance in daily towels.

• Spa, wellness, boutique hotels: Towels that feel plush but dry quickly are valuable in hospitality settings.

• Travel / guest sets: Because of the lightweight feel, these towels may suit compact or guest towel collections.

• Design-driven retail: The dual-face or print styles provide aesthetic appeal alongside functionality.

Visit our stand and experience Zero Twist in person. Feel its weightless plushness and see how UCHINO is redefining the towel.

A sensory revelation in textile comfort: "every time you touch it, feel joy".

What is the Blissful Towel?

The Blissful Towel is UCHINO’s flagship “Shiawase Towel” (しあわせタオル), a high-end luxury towel engineered to deliver a new level of softness, absorption, and durability. Developed through more than 30 prototype iterations, it embodies the brand’s vision of elevating a simple everyday item into a moments-of-delight experience.

Why it draws attention

• Sensational tactile experience:
  The yarns used are ultra-fine — about one-fifth the thickness of those in typical towels — woven with a proprietary technique to create a pile that “feels like nothing before.”

• Immediate absorption:
  The towel begins to sink into water within one second. This rapid absorption is paired with generous water-holding capacity thanks to a dense, gapless pile that hugs the skin.

• Minimized lint shedding:
  During washing, lint loss is less than one-fifth of conventional towels. This is achieved by eliminating short fibers, which typically detach as lint.

• Long-lasting softness & volume:
  The loop structure is elongated and reinforced so that even after repeated laundering, the towel retains its plushness, bulk, and gentle touch.

Credibility & recognition

• Patented innovation
  UCHINO’s techniques for material, weaving, and final product are patented domestically and internationally.

• Awards & endorsements
  The Blissful Towel has won the Omotenashi Selection gold award three years consecutively (2021–2023), a recognition for products embodying Japanese hospitality. UCHINO Online Shop
  It is also recommended by the Japan Atopic Dermatitis Association, attesting to its gentle qualities for sensitive skin.

• Safety & eco standards
  Certified under OEKO-TEX® Standard 100 (Product Class I) — the strictest classification, suitable even for infants.

• Scientific backing
  In development trials, usage of the Blissful Towel was shown to promote parasympathetic nervous activity, contributing to deeper relaxation.

User experience & testimonials

• “A towel that makes me feel happy every time I use it.”

• “No towel of this quality exists… It stays fluffy after many washes.”

• “I received it as a wedding gift. The softness stayed, and it dries quickly — perfect for baby use.”

These voices reflect the genuine emotional and sensory impact of the product.

Come visit our stand and see why the Blissful Towel is not just a textile, but an experience of “happiness in your hands.” Don’t just learn about it: touch, compare, and discover its difference firsthand.

Where charcoal meets textile elegance

What is the Shijima Towel?

The Shijima towel is UCHINO’s premium towel line woven with Kishu binchotan (Japanese white charcoal) infused yarns, combining elegance, functionality, and wellness benefits. (“ZEN 紀州備長炭『しじま』”)

Key features & benefits

1. Natural deodorizing and odor control

The towel yarn incorporates fine powder of Kishu binchotan (from ubame oak) into viscose/cotton blended fiber, creating micropores on the charcoal’s surface that adsorb odor molecules. This gives strong deodorant / odor-management capability.

2. Sophisticated charcoal-tone aesthetics

The towel’s color palette revolves around deep charcoal and ash tones: subtle, calming, and capable of blending seamlessly into modern interiors or spa settings.

3. Gentle on baby / sensitive skin

The Shijima towel has earned OEKO-TEX® Standard 100 Class I certification, meaning it’s safe even if a baby puts it in the mouth, and is kind to delicate or reactive skin types.

4. Range of sizes & versatility

A full lineup is available. This breadth allows matching to many use contexts, from guest amenities, hotel / spa settings, to home luxury lines.

Step by our booth and experience how the Shijima towel harnesses centuries-old charcoal science in a luxury textile form. Discover softness, purity, and a new dimension in towel performance. We look forward to welcoming you and letting you sense the difference yourself.

Softness from nature. Colors that tell a story.

The Organic Gauze Towel is UCHINO’s towel line made from sustainable cotton, woven in a double-face style (gauze + pile) and dyed with natural dyes. It’s made to bring together softness, environmental responsibility, and aesthetic depth.

Combining the background of the SDGs, we use organic cotton from America, which is recognized as sustainable cotton. Its high-quality cotton grown with advanced technology has significantly reduced or improved the use of pesticides, water, and energy, and is continuously improving the working environment. The tones gradually evolve with each wash to give it depth and color variation within the same item can occur.

Key Features & Benefits

• Natural, earth-inspired colors

  • Uses natural dyes including wine, coffee, tea, soil, and plant pigments. These create beautiful, subtle hues that change and deepen with each wash.

• Sustainable materials and process

  • The cotton is sustainably sourced: less water, fewer pesticides, and produced under appropriate worker health and welfare conditions.

  • Certified under OEKO-TEX® Standard 100 Class I — meaning it is safe even for babies to put in their mouths, and suitable for sensitive or delicate skin.

• Double-face structure (gauze + pile)

  • One side is gauze for lighter, breathable texture; the other side is pile for absorbency and softness. This dual-face design balances comfort with function.

• Skin friendly

  • Especially gentle for babies and people with sensitive skin. The materials, weave, and dye process are chosen to minimize irritation risk.

Come by our stand to feel the Organic Gauze Towel for yourself. See how softness, colour, and sustainability are woven together in one towel. Let its touch and hues tell you why this is more than just a towel: it’s a softly spoken statement of care for you, your customers, and the planet.

Fluff without weight. Softness without compromise.

What is the Zero Twist towel?

The Zero Twist X by UCHINO is a high-performance towel line engineered using non-twist, non-ply yarns (i.e. zero twist yarns) that deliver exceptional softness, lightweight feel, and excellent absorbency.

Rather than twisting fibers (which is standard in yarns), Zero Twist yarns are left untwisted. This structural adjustment allows greater loft and volume with less weight, while still enabling rapid moisture uptake.

Key features & benefits

1. Weightless, airy softness

The zero twist yarn structure enables a lofty, fluffy feel without heaviness or bulk, giving a sensation akin to “soft as cotton flower.”

2. Fast absorption, efficient drying

Long terry loops made from these nylon-free (or lightly blended) zero twist yarns are highly absorbent, allowing the towel to wick moisture quickly.

Because the towel has less internal twist and fewer densely packed fibers, air flows more easily through it, aiding faster drying.

3. Low fluff / minimal lint

The non-twist yarn structure reduces fiber stress and breakage. As a result, fluff or lint shedding is greatly reduced compared to conventional towels.

4. Elegant design & color options

Zero Twist towels are marketed in refined hues and modern aesthetics: subtle, understated, suitable for premium bathroom environments.

Use cases & target markets

• Premium home goods / bath luxury: For consumers seeking softness, lightness, and high performance in daily towels.

• Spa, wellness, boutique hotels: Towels that feel plush but dry quickly are valuable in hospitality settings.

• Travel / guest sets: Because of the lightweight feel, these towels may suit compact or guest towel collections.

• Design-driven retail: The dual-face or print styles provide aesthetic appeal alongside functionality.

Visit our stand and experience Zero Twist in person. Feel its weightless plushness and see how UCHINO is redefining the towel.