Overview
Trident Group, established in 1990 as a modest yarn manufacturer with just 17,000 spindles, has evolved into a global conglomerate with a diverse portfolio spanning Yarn, Bed & Bath Linen, Paper, Chemicals, and Energy. Over the past three decades, Trident has emerged as a key player in the integrated home textiles industry, consistently expanding its product offerings and market reach. The company’s operations now extend to over 90 countries, underpinned by a strong digital presence on more than 25 e-commerce platforms. With a young and dynamic workforce of over 15,500 employees, Trident has cemented its position as a leading exporter, with 61% of its products catering to international markets. Today the Trident Group has expanded its footprint beyond India, exporting products to various countries including the United States, the United Kingdom, and Dubai. The establishment of Trident Europe Limited in the UK marked a strategic move to strengthen its presence in European markets.
With a legacy spanning over 30 years, the brand, which began its journey in Punjab in the 1990s, now boasts manufacturing facilities in Barnala and Dhaula (Punjab), as well as Budhni (Madhya Pradesh). Today, the Trident Group’s reach extends to every corner of the globe.
Innovation and technological advancement lie at the heart of Trident's growth strategy. The company’s journey has been marked by several phases of diversification and capacity expansion. From its early focus on yarn manufacturing, Trident ventured into terry towels in the late 1990s, followed by the introduction of paper, chemicals, and energy segments in the early 2000s. The last decade has seen significant investments in expanding its bed linen segment and strengthening its presence in domestic and online markets. Embracing Industry 4.0, Trident has implemented AI-enabled projects, virtual showrooms, and digital sourcing to optimize its supply chain, enhance product quality, and drive customer satisfaction. The company's commitment to innovation is further reflected in securing 14 patents, showcasing its emphasis on product excellence and technological leadership.
Business Lines
Trident Group operates through four distinct business segments: Yarn, Bed Linen, Bath Linen, and Paper & Chemicals. This diversified portfolio enables the Group to leverage synergies, foster innovation, and cater to diverse customer requirements globally. Trident Group's integrated business model facilitates efficient manufacturing, trading, and sales of textiles, paper, and chemicals.
Global Presence
Trident Group maintains a substantial international presence, with operations spanning 11 countries worldwide. As India's second-largest exporter of home textile products, Trident Group proudly serves esteemed global clients, including Target, Walmart, IKEA, and Amazon. The Group's worldwide recognition as a leading manufacturer of high-quality home textiles, paper products, and chemicals underscores its commitment to excellence and customer satisfaction. The customer base spans over more than 75 countries across six continents and comprises global retail brands like Ralph Lauren, Calvin Klein, JCPenney, IKEA, Target, Wal-Mart, Macy’s, Kohl’s, Sears, Sam’s Club and Burlington. With export turnover accounting for about 50 per cent of its total sales, Trident has emerged as one of the world’s largest integrated home textile manufacturers.
World’s Largest Terry Towel Plant
The world’s largest terry towel plant by Trident comprises 300 looms. The installed capacity of Trident has increased to 688 looms capable of producing 90,000 TPA of terry towels, making it the largest manufacturer of terry towels in the world.
Located in the heart of this state and spread over an area of 900+ acres is Trident’s Budhni plant, a convergence of modern machinery, best-in-class processes and passion for excellence. The plant houses home textile businesses that are vertically integrated from cotton to yarn, and yarn to towel and sheeting. Boasting of 100% water-recovery as part of its sustainability endeavours, the Budhni plant is a crowning-jewel for Trident. The plant manufactures high-quality towels and bed sheets not only for the domestic market but also for the international market.
A Responsible Business Entity
Trident Group integrates sustainability as a core business pillar, committed to fostering a safe, healthy, and environmentally conscious work environment. Focused on holistic growth, the company strives to create value for all stakeholders while minimizing its environmental impact. Its sustainable practices include developing eco-friendly products, such as paper made from agricultural residue, producing organic yarn, optimizing resource utilization, and implementing rainwater harvesting systems. Through green manufacturing, Trident Group is dedicated to advancing a cleaner, more sustainable future.
ESG & CSR
Trident’s reputation as a sustainable manufacturer is built on its strong ESG (Environmental, Social, and Governance) commitments. The company has pioneered initiatives like achieving zero waste to landfill in its textile manufacturing processes and implementing a zero liquid discharge system at its Budhni facility. Through its focus on water recycling, Trident recycles 73% of the water used in its operations. The company's commitment to renewable energy is evident, with 42% of its total energy mix coming from sustainable sources. Trident is also the world's largest producer of wheat straw-based paper, an innovation that prevents the burning of 6,384 tonnes of paddy straw annually, reducing environmental pollution and contributing to sustainable agricultural practices. Trident Group’s CSR initiatives focus on community development and environmental sustainability through its dedicated arm, the Trident Foundation. Trident Group’s key programs include the Greenbelt Initiative, which has planted over 50,000 saplings to promote biodiversity, and initiatives like Hastkala to empower women. The Hastakala program, aimed at enhancing self-sufficiency among women, provides skill training in handicrafts, positively impacting families in rural areas. The company has taken significant steps in healthcare and education, organizing mega medical camps and supporting local hospitals that cater to thousands of individuals. Trident's community development efforts extend to educational sponsorships and resource provisions for underprivileged children, reflecting its commitment to uplifting society.
Governance is a core pillar of Trident’s operational excellence. The company has received national recognition for its corporate governance practices, consistently ranked among the top Indian corporates for adopting best practices in transparency and accountability. Trident's financial stability is underscored by its strong credit ratings from agencies like India Ratings, CARE, and CRISIL, positioning it as a reliable and forward-thinking enterprise.
Brands
myTrident is the Trident Group’s flagship brand specializing in luxurious & premium home furnishings. The company caters to all segments across luxury, premium to everyday. From designs, innovation and sustainability, the brand
has been setting benchmarks in the home textile industry. With a sharp focus on customer demands, myTrident offers a range of exquisite products including bed sheets, towels, luxury rugs, bathrobes and much more. Each item is crafted with precision and attention to detail, to offer customers an unparalleled sense of comfort, style, and elegance. myTrident products can be found across all leading retails stores and e-commerce platforms.
