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Exhibitors & products at Heimtextil 2025

Overview

Lanerossi Home Textile - Div. of Marzotto Lab S.r.l.

Address

Lanerossi Home Textile - Div. of Marzotto Lab S.r.l.
via Alessandro Rossi 50
36013 Piovene Rocchette Vicenza
Italy

Telephone+39 0445 693625

Fax+39 0445 693527

Contact

About us

Our values

Since 1817 Lanerossi has been designing and manufacturing interior textiles using top quality natural materials. Craftsmanship and creativity are at the heart of our commitment, which is expressed both in the creation of seasonal collections and continuous products. Every day we aim to improve the quality of the home environment to ensure that it reflects the personality of the people who live there. Value and practicality characterize the design of each product, which harmoniously dresses the home with value without sacrificing functionality. Blankets, throws, sheets and cushions add a touch of style to everyday life, giving an emotion of pure well-being. Our mission is not limited to the home environment, but also extends to designers and architects. Every day, with our solutions, we aim to support these professionals in the design of their spaces.

The founding principles of our philosophy

Our philosophy is based on four fundamental principles: quality of raw materials, sustainability, design focus and the importance of manufacturing. We look to the future, but our design research never forgets the value of experience and tradition. The entire production cycle is in-house and organized around a vertical structure. This ensures that every article is manufactured with great attention to detail. Design, quality and attention to detail are the hallmarks of our designs. Habits, rhythms and lifestyles change over time, but these three assumptions remain at the heart of our work. Each product is made from selected fibers and yarns, including merino wool, extra fine wool, cashmere and alpaca. Patterns, essential lines and intense color palettes make the style of Lanerossi products recognizable. Throws, blankets and cushions enhance every space in the home, from the bedroom to the living room.

Our History

Founded in 1817 by Francesco Rossi and Eleonora Pasini, Lanerossi boasts a 200-year history of experience. When the founder passed away, Alessandro Rossi took over the management of the wool mill and started a modernization project. This marked the beginning of a period of prosperity and growth which, in addition to the wool mill, involved the Schio Workers' Neighborhood. Between 1872 and 1873 as many as 200 housing units and a nursery school for the children of the wool mill workers were built. In the following years, in the wake of these projects, two primary schools were built and evening training courses were organized at the wool mill. Alessandro Rossi's enlightened leadership made the brand a true emblem of social modernity. With the aim of modernizing the wool mill inherited from his father, the entrepreneur introduces interesting innovations that make Lanerossi a cutting-edge brand. The wooden machines are replaced by steel ones and the production, thanks to technological innovation, is diversified to produce new fabrics. The modernization process of Lanerossi has never stopped. Over the years, collaboration with international designers, graphic designers, creative people and artists has allowed us to renew our visual language in an experimental and innovative way. In order to create communication material, we have collaborated with personalities of a certain caliber such as: Fortunato Depero, Adolfo Busi, Armando Testa's advertising studio, the modernist duo Bruno Munari and Riccardo Ricas, Bob Noorda, Pino Tovaglia, Salvatore Gregorietti and Claudia Morgagni. In 1958, Lanerossi won the official award for the best advertising campaign of the year, created by the illustrators Riccardo Manzi, Haëm (Hans Meury) and Sto (Sergio Tofano). The Palme d'Or, awarded by the Italian Advertising Federation, becomes part of the awards given to Lanerossi.

Sustainability

Protecting the environment has always been a commitment to which Lanerossi is devoted. Aware of the importance of its preservation, we aim to make our products more and more sustainable. The choice of materials, the use of renewable energy sources and the collaboration with eco-sustainable projects concretize Lanerossi's commitment to the care of the territory as well as that of animals.

Lanerossi | The making of

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Special Interests

Interior.Architecture.Hospitality FINDER
Econogy FINDER
Retail trade suppliers
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Keywords

  • Lanerossi
  • Wool blanket
  • Throws
  • Cashmere
  • Marzotto

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