These sustainable  placemats are eco friendly as the are created using jute plants which are easy to grow, have a high yield per acre and, unlike cotton, have little need for pesticides and fertilisers. 
The fibres lie beneath the bark around the woody core. To extract the fibre, the jute bundles are submersed in water and left for a few days until the fibres come loose and are ready for stripping from the stalk, then washed and dried.