The excitement for the National Football League continues to grow rapidly in Germany. Following the games in Munich and the sold-out Frankfurt Games in recent years, the NFL has firmly established itself here. In 2025, two more regular-season games are expected in Frankfurt, once again drawing tens of thousands of fans to the stadium. Demand for tickets and merchandise remains enormous—with around 18 million people in Germany now reported to be interested in American football, according to the NFL.

Fans celebrate the Super Bowl each year as a social event, often accompanied by classic American snacks and in true NFL style. The high demand for fan merchandise, as seen during the NFL Games in Germany, clearly shows: NFL-themed accessories and home textiles are hitting the mark with a rapidly growing fanbase.

The next big highlight will take place on February 9, 2025—the 59th Super Bowl, one of the most-watched TV events worldwide and a must-see for millions of German fans. Take advantage of this excitement for your range! We offer the perfect products for your customers: from bed linens and decorative pillows to blankets and unique contour pillows in a football-inspired style.