To produce its curated collection of woven fabrics, The New Denim Project upcycles post-industrial and post-consumer waste textiles. Using a closed-loop industrial manufacturing process, it grinds discarded denim scraps from cutting tables back into fibre, to create yarns that are 100% natural, compostable and circular. These are then turned into products such as home linens and upholstery fabrics. The process is chemical-free, dye-free, and uses minimal water and energy. Not even the cottonseed and cotton lint left over after the upcycling process goes to waste. This is given to Finca San Jeronimo Miramar, an eco-diverse farm and private nature reserve, to use as compost to cultivate its speciality coffee in the highlands of Guatemala. The project also works with global brands to deliver its message to regenerate waste.