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Beyond Identity

Values more than Physical Attributes

Future generations are redefining boundaries, with their identities in constant flux. They are debunking norms and wanting to be heard: not for their physical attributes, but their values. They are conscious rebels, regularly pushing style norms in fluid experimentation. They look outside the more diverse aspects of their identities to bring positive and hopeful messages for the future. Their defiance is soft and powerful, expressed in comfortable, puff, and pastel-coloured looks. For the world of home interiors and textiles, this confirms that sustainability doesn’t need to be earthy. Instead, the aesthetic of Beyond Identity is bold, with a high level of fusion. The Beyond Identity trend is transformative at its core. This transformation of identity, renewed perception of colours and shifts to familiar thinking about the present go beyond what we know for a new future.

Beyond Identity Colours

Beyond Identity is redefining what pastel means. Through solid values, the often delicate and whitewashed pastel colours can become powerful and exciting. This colouration process forms the output of Beyond Identity. Colours are uncontrolled with fluid, transient and ethereal expressions resembling the constant flux of identity. The colours scale for Beyond Identity features a range of pastels, complemented with a familiar grey and pale khaki as muted transferral colours. A highlight orange creates gradient splashes. These Beyond Identity colours leave us with a light, joyful, desaturated scale where soft mixing is key.

Beyond_Identity_17-3802_TCX_sRGB_155_148_146

Pantone 17-3802 TCX | NCS S 4005-R20B | RAL 320 60 05

Beyond_Identity_14-4311_TCX_sRGB_172_214_227

Pantone 14-4311 TCX | NCS S 1020-B | RAL 240 80 15

Beyond_Identity_17-3936_TCX_sRGB_84_135_198

Pantone 17-3936 TCX | NCS S 3040-R80B | RAL 270 60 30

Beyond_Identity_16-1452_TCX_sRGB_248_124_86

Pantone 16-1452 TCX | NCS S 0570-Y70R | RAL 040 60 60

Beyond_Identity_13-1208_TCX_sRGB_249_199_178

Pantone 13-1208 TCX | NCS S 1015-Y80R | RAL 040 80 10

Beyond_Identity_15-1216_TCX_sRGB_206_185_147

Pantone 15-1216 TCX | NCS S 3010-Y30R | RAL 085 70 20

Beyond_Identity_14-6312_TCX_sRGB_183_211_183

Pantone 14-6312 TCX | NCS S 1515-G20Y | RAL 140 80 10

Beyond_Identity_12-0646_TCX_sRGB_255_238_88

Pantone 12-0646 TCX | RAL 250-2 | NCS S 0550-G90Y

Textile Composition

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We are all different yet all the same. Photo SPOTT for Heimtextil
We are all different yet all the same. Photo SPOTT for Heimtextil
The rug collection Morning Meditation by Allca Rugs is handwoven on traditional looms, digitally printed and made to order in mono-material of recycled polyester.
The rug collection Morning Meditation by Allca Rugs is handwoven on traditional looms, digitally printed and made to order in mono-material of recycled polyester.
Puma x Streamateria garments are constructed out of a printed mesh-structure that is then coated with a bioplastic. They are designed to perish after a predetermined period of use, and while decomposing they turn waste into energy.
Puma x Streamateria garments are constructed out of a printed mesh-structure that is then coated with a bioplastic. They are designed to perish after a predetermined period of use, and while decomposing they turn waste into energy.
VIA University College, VIA Design & Business is researching on the scalability of natural dyes. These textiles have been dyed with onion peels and avocado stone and will undergo commercial testing for durability. Photo SPOTT for Heimtextil
VIA University College, VIA Design & Business is researching on the scalability of natural dyes. These textiles have been dyed with onion peels and avocado stone and will undergo commercial testing for durability. Photo SPOTT for Heimtextil
Dolce far Niente is part of the collection Stuck at Home Masquerade by designer Santa Kupča. Photo Lucas de Ruiter
Dolce far Niente is part of the collection Stuck at Home Masquerade by designer Santa Kupča. Photo Lucas de Ruiter
The raw material of microfibrillated cellulose pulp to make the SPINNOVA© textiles. Textile design by Christina Engsig. Photo SPOTT for Heimtextil
The raw material of microfibrillated cellulose pulp to make the SPINNOVA© textiles. Textile design by Christina Engsig. Photo SPOTT for Heimtextil
The Crisis Collection by Piet Hein Eek celebrates it’s twentieth anniversary. The collection is painted in a soft, light rose as an opposite of crisis.
The Crisis Collection by Piet Hein Eek celebrates it’s twentieth anniversary. The collection is painted in a soft, light rose as an opposite of crisis.
Natural dyed garments by design student Emma Nørgaard Poulsen, VIA University College, VIA Design and Business. Photo SPOTT for Heimtextil
Natural dyed garments by design student Emma Nørgaard Poulsen, VIA University College, VIA Design and Business. Photo SPOTT for Heimtextil
The rug collection Morning Meditation by Allca Rugs is handwoven on traditional looms, digitally printed and made to order in mono-material of recycled polyester.
The rug collection Morning Meditation by Allca Rugs is handwoven on traditional looms, digitally printed and made to order in mono-material of recycled polyester.
Hesitant to RSVP is part of the collection Stuck at Home Masquerade by designer Santa Kupča. Photo Lucas de Ruiter
Hesitant to RSVP is part of the collection Stuck at Home Masquerade by designer Santa Kupča. Photo Lucas de Ruiter
The Crisis Collection by Piet Hein Eek celebrates it twentieth anniversary. The collection is painted in a soft, light rose as an opposite of crisis.
The Crisis Collection by Piet Hein Eek celebrates it twentieth anniversary. The collection is painted in a soft, light rose as an opposite of crisis.
CGI animation design by Simon Edelberg
CGI animation design by Simon Edelberg
Design to Fade uses bacteria to dye textiles. It is PUMA’s third biodesign project and has been made in collaboration with Dutch design project Living Colour.
Design to Fade uses bacteria to dye textiles. It is PUMA’s third biodesign project and has been made in collaboration with Dutch design project Living Colour.
Flowing and untamed colours as a visualization of Beyond Identity for interiors. Photo SPOTT for Heimtextil
Flowing and untamed colours as a visualization of Beyond Identity for interiors. Photo SPOTT for Heimtextil
Accidental natural colours where the process creates the result. Photo SPOTT for Heimtextil
Accidental natural colours where the process creates the result. Photo SPOTT for Heimtextil

Beyond Identity Key Takeaways

  • Beyond Identity addresses the future with hopeful messages and soft and powerful defiance toward existing norms, leaving identity in flux.
  • Beyond Identity is formed via the colouration process, expressed in a comfortable, puff, and pastel-coloured look for the world of home interiors and textiles.
  • Beyond Identity is bold with a high degree of fusion, confirming that sustainability doesn’t need to be earthy.
  • Beyond Identity is suitable for socially orientated younger generations, with soft and harmonious colour expressions coming together to express change for a better world.

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Go back to Heimtextil Trends 22/23

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Thank you to all contributors who submitted the work featured.

Direction SPOTT Trends & Business

Designer & Stylist Christina Engsig

Photographer & Videographer Andreas Houmann

Sound & Film Production TOFU Productions

Copywriting and Web Architecture Melisa Gray-Ward

Graphic Design Yourdesignmark

CGI Animation Design Simon Edelberg

Branding Intern Anna Tinning

Some of the colours in this publication may deviate due to print techniques and are to be corrected according to PANTONE® Textile Colour System. PANTONE® and PANTONE® Textile Colour System are trademarks of PANTONE®, Inc. PANTONE®, Inc., 1984, 1992.
www.pantone.com
NCS – Natural Colour System®© is the copyright and trademark property of NCS Colour AB, Stockholm. Nearest NCS sample is based on visual assessment in accordance with SS 01 91 04 and may deviate from the NCS Notation due to these conditions. We refer to the Original NCS Colour Samples.
www.ncscolour.com
Representation of the RAL colours with approval by RAL gGmbH, Bonn. The brand RAL is a registered trademark. Only the individual cards of the registers RAL 840-HR and RAL 841-GL, the primary standards of RAL CLASSIC and the RAL DESIGN SYSTEM plus colour sheets shall be used for the binding production and control of RAL colours.
www.ral-farben.de