Trends 08/09: It's time to be ...

		It’s only now that the new millennium is beginning to take shape in our hearts and heads and we recognise that it’s time for change. What we desire is a new perspective, a new concept, a new attitude. Therefore we need to look to the future rather than referencing the past. We are on the brink of a change in aesthetic direction towards a new purism.

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Trend impressions 2008

2008/09 trends take a significant step towards this by reflecting our own image back on ourselves. “It’s time to be ...” combines the force of the present with the power of the contemporary. In this context, honesty and soul are expansive and so: The decorative and whimsical are replaced by objectivity and clarity. The origin and history of things is important, it lends them authenticity. Things produced with honesty and ambition are credible and valuable. Texture is equally as important as appearance. We appreciate perfection and recognise the attraction of imperfection. (f.l.: H. Dietz, M. Sengchanh, F. Alvisi, A.M. Commandeur, A. Palmisano, C. Bora, C. Herke, M. Becella) “It’s time to be ...” creates a new perspective by weaving apparent contradictions together – ecology and high-tech, minimalism and luxury, recycling and high quality, intelligence and intuition. Four structural symbols represent the four characteristics of the new trend. At the beginning of the year, five internationally acclaimed design agencies and joined forces and set up a trend table for the 2008/2009 trends: stijlinstituut amsterdam (Anne Marie Commandeuer, Netherlands), Carlin International (Mayouri Sengchanh, France), bora.herke (Claudia Herke, Cem Bora und Annetta Palmisano, Germany), Concept Magenta (Marion Becella, Switzerland) and Alvisi e Alvisi (Fulvio Alvisi, Italy). It’s time to be ... Visionary, Original, Vibrant, Magical

		NEW: Blog for Heimtextil Keep track of our Heimtextil Blog, filled with all the information about the trend 08/09: exclusive vodcasts with the designers, impressions of the trend presentation, articles about the four trendthemes and always newly added details ... [more]

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