 For the first time at Heimtextil 2008, exhibitor product presentations will be supplemented by the 'Concept Square' information and presentation area. On an area of over 500 m², more than 30 companies will show future-oriented shop concepts and exclusive displays of product and corporate innovations, as well as licences for bed and bedroom products. The result for visitors from the wholesale, specialist and retail trades, as well as those from the contract business, will be a supplementary, attractive information platform that combines innovative products and potential areas of application with demand-oriented trade concepts for the bed and household textiles sector.
While the shop concepts in 'Concept Square' are to be found in pavilions, the showcase presents products and licences like small works of art, integrated into an arcade-like architecture. Arranged alternately, the arcades and pavilions adjoin a large courtyard with ponds and catering facilities. The types of presentations by exhibitors showing shop systems – they include renowned companies such as Arnold Kock Textil, Badenia Bettcomfort, Bierbaum Wohnen, billerbeck, f.a.n. Frankenstolz Schlafkomfort, Hermann Biederlack, Ibena Textilwerke, Irisette, Kleine Wolke and Sleepwell Kauffmann – differ greatly and range from space-efficient and mobile displays to complete sales landscapes tailored to the company's individual corporate identity (CI). |
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