The bare essentials
Less is more – ‘Split Clarity’ concentrates on simple, functional and essential elements. In other words, the focus is on sustainability, quality, high technology and new materials. The result is clear-cut, modern aesthetics. Clarity is reflected by a series of colours inspired by nature. The minimalistic and restrained compositions are generally interrupted by a single expressive shade.
Material versatility is crucial. Metallic and reflecting surfaces, semi-plain patterns and transparent materials are used, as are animated but restrained surfaces.
Linear, high-contrast and severe graphic designs set unequivocal accents. Depth is created by the interaction of light and shadow in different materials and surfaces.