Craft Industry

A blend of tradition, handicrafts and the modern

The combination of tradition and handicrafts on the one hand and industrial and mechanical methods on the other dominate the look of ‘Craft Industry’. A sunny-warm and lively colour series is oriented towards natural landscapes with sky, mountains, lakes and forests, which contrast with industrial, metallic coal, copper and old-gold tones.

‘Craft Industry’ shows lively surfaces with irregular textures and lots of structured elements. Important are qualities with an authentic image and materials with vintage character, as well as restrained destroyed and used looks. 

Fine patterns are created using creative techniques. The dominant elements include composite or offset checks, extraordinary patch­work designs, broken patterns, stripes and checks with partial pile effects, hand-sewn looks, intarsia and elaborately processed patches.