Design-Up Germany

Hall 4.2, C90

On an 18 metre long wall, Design-up Germany, a campaign initiated by VDMD in 2010, shows printed statements from well-known and not-so-well-known industry players on “For me, design is …” and “For me, designers are …”.

VDMD wants to raise the awareness of trade fair visitors to the importance of the added value of design: Design-up Germany is about creativity as a factor for success, about sustainability and about value creation. VDMD’s partner in the implementation of the campaign is Multiplot, a company of experts in the booming textile inkjet printing technology segment. Trade fair visitors and exhibitors will be invited to complement the printed statements with their own spontaneous hand-written comments.

At Design-up Germany’s trade fair stand, designed all in black and white, selected VDMD designers will present their Heimtextil portfolios. The traditional VDMD Trend Stand again will be located at Forum FOR.0 A02.