 Brands are intellectual property and constitute a significant part of corporate value. Indicating origin and certifying quality, they serve to establish, expand and maintain market standing. However, successful developments and new ideas soon find imitators and brand and product piracy is on the increase. As an organiser of events presenting innovations and new trends, Messe Frankfurt Exhibition GmbH has, just like exhibitors, a substantial interest in ensuring that legal action is taken against any brand and product piracy occurring in connection with an exhibition. Information stand The 'Messe Frankfurt against Copying' information stand in the foyer of Hall 4.1 gives Heimtextil participants the chance to obtain individual advice from experts of Messe Frankfurt's cooperation partners. They include the Office for Harmonisation in the Internal Market, Trade Marks and Designs (OHIM), the German Patent and Trademark Office (Deutsches Patent- und Markenamt), the Anti-Product Piracy Campaign Committee of German Industry (Aktionskreis der Deutschen Wirtschaft gegen Produktpiraterie e.V.) and the Intellectual Property Rights Department of German Customs (Zentralstelle Gewerblicher Rechtsschutz des Zolls).
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